Why this project?


Globalization has brought unprecedented changes in the mode and extent of interaction among diverse cultures across the world. It is particularly evident in the case of EU and India where increased mobility of students and workforce is necessitating an enhanced understanding. European member states lead in terms of technological advancement, trade, health services and research and development, whereas, India’s strength lies in its philosophical roots, a storehouse of ancient knowledge, and a strong repertoire of skilled human resource. European Union and India look forward to build educational bridges to add value to the citizens’ life by mutual recognition and exchange of strengths.

Cultural relativism is a key factor today in the globalized world. India and European union exhibit a plethora of cultural differences and recognition of these differences as unique features of the societies is essential for any constructive engagement. India as an emerging economic power has attracted the attention of European elites while it seems cultural preparedness to foster exchange of information and ideas between India and Europe are still lacking. Among all initiatives, academic network remains the single largest factor improving the debate and research quality.

As India and EU have comparable levels of multiculturalism and historical traditions, increased rate of mobility of students and workforce, and a higher level of interaction of people on multiple levels an in-depth approach to intercultural nuances becomes necessary. This approach aims to build sustainable international knowledge networks and a meaningful interaction among the communities.

Understanding the dynamics of intercultural communication is a study and interest among Europeans as well as among Indians due to streaks of multiculturalism that can be found in both the region. European Union with the presence of its member states exhibiting diverse cultural complexities within EU and India with its fascinating diversity of cultures across states present a curious case for the learners of intercultural studies. An enhanced understanding on how intercultural communication dynamics operates within this multicultural framework would be focus of the project. It is significant for the Indian population to realize intercultural communication competence involves a greater understanding of the cultural nuances peculiar to European member states. Similarly, it is of great value for Europe to engage with a population that is sensitive to the cultural nuances of Europe on one hand and at the same time has the cultural knowledge to offer an insight into the Indian intercultural dynamics.

Key Objectives of the Module

  • Enhance the understanding of European cultural dynamics
  • Excellence in teaching and research in intercultural studies with a focus on India and Europe through innovative teaching methodologies
  • Involvement of students and scholars from diverse area of study
  • Improve internationalization and multiculturality
  • Strengthen the network with academic, institutional and marginalized groups for a meaningful intercultural dialogue
  • Invest in young academics in Europe and India
  • Creation of web-space to openly share academic contents